FieldConnection

Blog

Practical advice for home service businesses looking to grow online, work smarter, and get more customers.

Why Most Home Service Websites Don't Generate Leads (And How to Fix It)
Lead Generation & SEO

Why Most Home Service Websites Don't Generate Leads (And How to Fix It)

Discover the 5 most common reasons home service websites fail to generate leads and learn actionable fixes to start getting more calls today.

March 14, 2025

Local SEO for Home Service Businesses: The 2026 Guide
Lead Generation & SEO

Local SEO for Home Service Businesses: The 2026 Guide

The complete 2026 guide to local SEO for home service businesses. Learn how to rank in Google Maps, optimize your GBP, and get more local leads.

April 9, 2025

Google Business Profile Optimization: The Complete Guide
Lead Generation & SEO

Google Business Profile Optimization: The Complete Guide

Step-by-step guide to optimizing your Google Business Profile for maximum visibility. Get more calls, directions, and website visits from Google.

May 19, 2025

How to Get Your Home Service Business on Page 1 of Google
Lead Generation & SEO

How to Get Your Home Service Business on Page 1 of Google

Practical steps to get your home service business ranking on Google's first page. Local SEO tactics that work for plumbers, roofers, and contractors.

June 17, 2025

Pay-Per-Lead vs Monthly SEO: Which is Right for Your Business?
Lead Generation & SEO

Pay-Per-Lead vs Monthly SEO: Which is Right for Your Business?

Compare pay-per-lead and monthly SEO services for home service businesses. Pros, cons, and which model fits your budget and growth goals.

July 21, 2025

Why Your Competitors Are Getting More Calls Than You
Lead Generation & SEO

Why Your Competitors Are Getting More Calls Than You

Your competitors are getting more calls from Google. Here's exactly why — and what you can do about it starting today.

August 13, 2025

The Difference Between SEO and Paid Ads for Home Services
Lead Generation & SEO

The Difference Between SEO and Paid Ads for Home Services

SEO vs Google Ads for home service businesses. Understand the pros, cons, costs, and when to use each marketing channel.

September 7, 2025

How Call Tracking Proves Your Marketing is Working
Lead Generation & SEO

How Call Tracking Proves Your Marketing is Working

Call tracking lets home service businesses see exactly which marketing channels are driving phone calls. Here's how it works and why you need it.

October 11, 2025

How Much Should a Home Service Business Spend on Marketing?
Website & Design

How Much Should a Home Service Business Spend on Marketing?

How much should plumbers, roofers, and contractors spend on marketing? A practical guide to marketing budgets for home service businesses.

May 4, 2025

Your Developer Disappeared — Now What?
Website & Design

Your Developer Disappeared — Now What?

Your web developer vanished and your website is broken. Here's a step-by-step guide to taking back control and finding reliable help.

June 1, 2025

7 Signs Your Business Website Needs a Redesign
Website & Design

7 Signs Your Business Website Needs a Redesign

Is your website hurting your business? Here are 7 clear signs it's time for a professional redesign — and what to do about it.

July 13, 2025

Mobile-First Design: Why It Matters for Local Businesses
Website & Design

Mobile-First Design: Why It Matters for Local Businesses

Over 60% of local searches happen on mobile. Learn why mobile-first design is essential for home service businesses and how it affects your leads.

August 24, 2025

Website Speed: How Slow Pages Cost You Customers
Website & Design

Website Speed: How Slow Pages Cost You Customers

A slow website costs you leads and Google rankings. Learn how page speed affects your home service business and what to do about it.

September 29, 2025

DIY Website vs Professional: The Real Cost Comparison
Website & Design

DIY Website vs Professional: The Real Cost Comparison

Thinking about building your own website? Compare the real costs of DIY website builders vs hiring a professional web developer for your business.

November 4, 2025

5 Signs Your Business Has Outgrown Spreadsheets
Custom Development & Integrations

5 Signs Your Business Has Outgrown Spreadsheets

If you're running your business on spreadsheets and it's getting painful, here are 5 signs it's time for a custom solution — and what to do next.

April 27, 2025

QuickBooks Integration: Connecting Your Accounting to Everything Else
Custom Development & Integrations

QuickBooks Integration: Connecting Your Accounting to Everything Else

QuickBooks doesn't have to be an island. Learn how to connect your accounting to your CRM, field service tools, and other business systems.

June 24, 2025

What is a Customer Portal and Does Your Business Need One?
Custom Development & Integrations

What is a Customer Portal and Does Your Business Need One?

A customer portal lets your clients view jobs, pay invoices, and communicate — all without calling your office. Learn if your business needs one.

August 4, 2025

Automating Your Business: Where to Start
Custom Development & Integrations

Automating Your Business: Where to Start

Automation can save your business hours every week. Here's a practical guide to identifying what to automate first and how to get started.

September 17, 2025

Legacy Software: When to Replace It vs When to Integrate It
Custom Development & Integrations

Legacy Software: When to Replace It vs When to Integrate It

Your business runs on old software. Should you replace it or integrate it with modern tools? Here's how to decide.

October 27, 2025

How Custom Dashboards Save Home Service Companies 10+ Hours/Week
Custom Development & Integrations

How Custom Dashboards Save Home Service Companies 10+ Hours/Week

Custom dashboards replace spreadsheets and manual reporting with real-time visibility. Learn how they save home service companies hours every week.

December 1, 2025

The Home Service Business Marketing Checklist for 2026
Business Growth & Strategy

The Home Service Business Marketing Checklist for 2026

Complete 2026 marketing checklist for home service businesses. Everything you need to do to get found online and generate more leads this year.

January 7, 2026

How to Choose a Digital Marketing Agency (Without Getting Burned)
Business Growth & Strategy

How to Choose a Digital Marketing Agency (Without Getting Burned)

Hiring a digital marketing agency? Here's how to evaluate agencies, spot red flags, and find one that will actually deliver results.

November 19, 2025

Online Reviews: How to Get More and Why They Matter
Business Growth & Strategy

Online Reviews: How to Get More and Why They Matter

Online reviews are critical for home service businesses. Learn why they matter for rankings and trust, and how to systematically get more of them.

December 14, 2025

From 5 Calls a Week to 50: A Home Service Growth Story
Business Growth & Strategy

From 5 Calls a Week to 50: A Home Service Growth Story

How a home service business went from barely getting calls to being booked out two weeks in advance. A real growth story with actionable takeaways.

January 21, 2026

The True Cost of NOT Having a Website in 2026
Business Growth & Strategy

The True Cost of NOT Having a Website in 2026

Still don't have a website? Here's what it's actually costing your business in lost customers, missed opportunities, and competitive disadvantage.

February 9, 2026